Based in the diverse city of Toronto, Charmaine Joseph and Lauren Shirreffs conceptualized this t-shirt line as wearable billboards with bold messages that address stereotypes affecting genders, ethnicities and cultural groups.

We are in a time when racism, bullying, and gender discrimination are constantly in the headlines. Our goal is to shed light on these issues and encourage people to start talking about social change.

We believe that ignorance often interferes with acceptance and we hope to open minds and hearts one t-shirt at a time.

What is Global Warming?

Spreading love, peace, understanding, and acceptance globally through powerful messaging, humour and common sense.